CONFERENCE PROCEEDINGS
8th INTERNATIONAL CONFERENCE
CONTEMPORARY ACHIEVEMENTS IN CIVIL ENGINEERING 2021 , 2021.y., pp. 569-578
BALANCED SCORECARD IMPLEMENTATION IN CONSTRUCTION INDUSTRY |
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DOI: 10.14415/konferencijaGFS2021.56 |
UDC: 005.6/.8 |
CC-BY-SA 4.0 license |
Author : Koprivica, Stefan; Škondrić, Jovan; Bendić, Milica |
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| Summary: |
| This paper presents Balanced Scorecard (BSC) as a strategy-based
measurement system that could solve defining and implementing strategy. Construction
companies often have a centralized organizational structure, an undetermined vision, and
an emphasis on maximizing revenue. Focusing on achieving and maintaining short-term
financial success can cause construction companies to underinvest in long-term value
creation, specifically in the intellectual and intangible assets that provide future growth. |
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| Keywords: |
| Balanced Scorecard, strategy, measurement system |
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